540 agency
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CREATORS
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540 agency
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DEALS
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540 agency * CREATORS * 540 agency * DEALS *
Starting Lineup
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Juan Morales
INSTAGRAM | TIKTOK
Your favorite creative’s favorite creator.Juan’s pure enthusiasm for his life and career emanates through his content. From photography, videography, running, hockey, travel, and beyond, Juan continues to fire on every vertical.
Juan’s poised to take off in front of the camera in 2026, bringing his thriving community along every step of the way.
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Rob Worling
“The greatest (creator) athlete on the planet.” - Neil
Rob’s unique take on the possibility of any and every sport combined with ice hockey continues to dazzle on social. As a former “Ice Cross” professional athlete, Rob’s eager to charge at his creator career like he would skating down a mountain.
In 2026, Rob’s eager to expand beyond the rink into (summer) tennis, proving he’s a four-season star.
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Nick Bowins
INSTAGRAM | TIKTOK
LinkedIn Final Boss™️As the creator of the “Working in Hockey” brand and newsletter, Nick combines his passion for business and sports to help thousands of colleagues secure their next jobs. From educational resources to a weekly email, Nick’s content makes the increasingly daunting job search that much easier.
Photo via Gondola Sports Summit
Founded by sports marketing and creator economy leader Neil Tennant, 540 Agency combines creative vision, strategic execution, and deep relationships across the global sports and creator ecosystem to deliver meaningful outcomes for talent and brands. We operate as the connective tissue between creators, athletes, and partners, aligning storytelling, brand partnerships, and distribution to convert cultural influence into lasting commercial value.
Over the past 10+ years, Neil has worked across top brands and agencies. His experience includes roles at the National Hockey League, where he founded the League’s creator marketing program from inception, partnering with top social media creators, world-class athletes, and Fortune 500 companies to grow the game of hockey while building a new vertical within the organization; agency experience at HYDP working on brands such as Amazon to drive tangible business outcomes for a global tech leader; and more.
Now, Neil brings that full spectrum of experience together through 540 Agency, a creator representation company focused on the next generation of sports and lifestyle talent.
About
“There aren’t many agents who can say they’ve worked extensively for both brands and agencies. I understand your last-minute pivots due to changing priorities. I respect that budgets might be tight, or that legal can be strict. I’m here to help you achieve your business objectives then showcase that success to your executive leadership.
I’m incredibly proud of the roster we’re assembling and the collaborations already in motion.
If you’re:
A brand looking to work with the top sports/lifestyle creators across North America
An agency who believes relationships matter more than one-off transactions
A creator thinking more long-term than your next post
Email me and let’s work together.
Here’s to landing a 540.” 🏂
-Neil
Your questions,
Answered
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Iconic skateboard and snowboard trick that requires full commitment, just like our agency.
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“five-forty”
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Our core roster consists of companies looking to activate in sports, but we’re currently excited about collaborating in other verticals as well.
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Yes! Our agency will gladly assist you with any internal needs, be it idea generation, campaign execution, etc.
From one-day workshops to year-long partnerships, we’re happy to support with a package that best fits your vision.
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Email: neil@540agency.com